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hoops for the future.



We were asked to create the new kit release for Reading FC in partnership with the University of Reading.

The film features Tom MacIntyre, as he wears the new kit, which includes the Climate Stripes, designed by Professor Ed Hawkins at the University of Reading. The brief was to create something exciting and to give a sense of the start of a climate conversation. We used the reoccurring motif of a football style sticker, starting off in the football grounds and spreading out to the University of Reading campus, to the streets of Reading and beyond. This was intercut with shots of the kit reveal. The film also features historical 8mm footage provided by one of the Reading FC fans.

The project was completed in two and half weeks from brief to completion and we are super proud of what we managed to create.


reading fc





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